The traditional financial theory believes that everyone will take all available information when making investment decisions. However, the psychological process that investors use to establish their investment preferences has grown over the last decade. Investor behaviour research helps explain the various market anomalies that challenge traditional theories.

 

This one-day workshop will assist participants in understanding the basic concept of investor psychology and behavioural finance and how this can influence investors. The workshop introduces traditional and behavioural finance concepts and will describe the various theories underlying behavioural finance, including regret theory, herding prospect theory and anchoring. Additionally, we will look at the different personality types and how advisors can use this to assist individual investors.

Who should attend?

Individuals within the financial markets who want to be well-rounded in understanding some of the psychological factors that influence investors’ decision-making can help enhance the client’s experiences and understanding of the client.